How triage can help to make decisions

We all know the harsh reality of having to make decisions on how to spend such resources as our time and focus. Last week I co-wrote an article with Ben Preston for The Conversation on climate adaptation and triage. Triage as a concept emerged in World War I and is: a process of prioritizing actions […]
Normalising ideas

I am still reading Seth Godin’s book ‘This is marketing” how ideas spread and ideas develop, and it still keeps giving me great ideas and inspiration. What Seth really emphasis is the role of narratives and the importance of paying attention to these: You can’t get someone to do something that they don’t want to […]