How to influence crowds in a way that matters
This week I attended Griffith University’s Change Conference 2019 that has been organised by our Social Marketing group. I attended this conference last year (see previous blog) and this year I continued to be blown away by the stellar speakers and insights on influencing, marketing and bringing about behavioural and social change. Communication, risk groups, and […]
Should you give up digital platforms to become successful?
Usually when I pick a book from the shelf at the bookstore, I feel excited. It’s that excitement where you know that someone has spent years of devoted time to amass the wisdom and insights on a topic that I am about to benefit from. With Cal Newports Digital Minimalism: Choosing a Focused Life in […]