How to guard your time (and be smart about it)
Do you ever get contacted by people outside your organisation asking you to donate your time and expertise for free but you end up feeling like they are doing you a favour? I do a lot of media engagement and communication in my current role because I am passionate about what I do, and I […]
This is marketing: how to add true value and succeed
This week I have been reading Seth Godin’s newest book This is Marketing: You can’t be Seen until You Learn to See. What has been so refreshing about the book is Seth’s way of simply explaining how ideas work, which issues we should be thinking about when we embark on the journey in discovering and […]