This is marketing: how to add true value and succeed

 This week I have been reading Seth Godin’s newest book “This is Marketing: You can’t be Seen until You Learn to See”. What has been so refreshing about the book is Seth’s way of simply explaining how ideas work, which issues we should be thinking about when we embark on the journey in discovering and… Continue reading This is marketing: how to add true value and succeed

How to leverage effectively career and adaptation

Many of us are starting to plan for the 2019. I have made numerous lists, mindmaps, and collections of ideas as to what I am obligated to deliver, what I’d like to deliver, and what I can deliver. At some point, looking at my lists, I was starting to despair. I started questioning as to… Continue reading How to leverage effectively career and adaptation

Random acts of initiatives: how to grasp an opportunity

I listened recently to Ryan Hawk’s Learning Leader podcast episode with Seth Godin who is, as anyone in the branding industry knows, an absolute guru when it comes to branding and marketing. The two discussed the concept of random act of initiative where you see an opportunity, grasp it and see what happens. This is… Continue reading Random acts of initiatives: how to grasp an opportunity

Women’s branding: this is how to roar and get results

This week I had the opportunity to attend a Women in Technology event on personal branding and career development for women. Outspoken Women taught us the different aspects of branding, including communication, the role and use of body language, the importance of breathing properly while using your voice, and how to handle “manels”. I was particularly… Continue reading Women’s branding: this is how to roar and get results

How to always make good decisions

This week a friend of mine posted a question in Facebook about decisions: what do you do when you are faced with a decision, how do you know you pick the "right" fork in the road? It was somewhat amusing to read the advice and answers (my own included) about how we know we have… Continue reading How to always make good decisions