How to use social marketing to create impact and change

This week I attended the Change Conference 2018 in Brisbane that focused on social marketing and behavioural change, organised by Griffith Social@Marketing from our Business School. Social marketing is (and yes I had to google this...) "the use of marketing theory, skills and practices to achieve social change". The conference featured a great line up of… Continue reading How to use social marketing to create impact and change

What makes and counts as “impact”?

 All of us aspire to make a difference in something, whether it is in our profession, with our family, with friends, or at a broader scale. But how do we know that we are actually getting there, and our work is having an impact and changing the way things are done or the way people… Continue reading What makes and counts as “impact”?

The fine line between productive habits and stalling points

 I came across recently Morten Hansen in Coaching for Leaders episode 337 where Morten discussed his recent book Great at work. Morten’s five year study shows that the most successful people who excel at their work do not work more but less. They are more focused when they work and they also are agile learners:… Continue reading The fine line between productive habits and stalling points