Be Magical: how to create true impact

In the last week I have kept reading Ben Rhodes’ “The World as It is”, given two radio interviews, and also discussed things like what counts as impact with the WonderWomen. Much of this has left me with questions as to what we count as impact, how do we see ourselves in bringing change or… Continue reading Be Magical: how to create true impact

This is marketing: how to add true value and succeed

 This week I have been reading Seth Godin’s newest book “This is Marketing: You can’t be Seen until You Learn to See”. What has been so refreshing about the book is Seth’s way of simply explaining how ideas work, which issues we should be thinking about when we embark on the journey in discovering and… Continue reading This is marketing: how to add true value and succeed

Random acts of initiatives: how to grasp an opportunity

I listened recently to Ryan Hawk’s Learning Leader podcast episode with Seth Godin who is, as anyone in the branding industry knows, an absolute guru when it comes to branding and marketing. The two discussed the concept of random act of initiative where you see an opportunity, grasp it and see what happens. This is… Continue reading Random acts of initiatives: how to grasp an opportunity