This is marketing: how to add true value and succeed

 This week I have been reading Seth Godin’s newest book “This is Marketing: You can’t be Seen until You Learn to See”. What has been so refreshing about the book is Seth’s way of simply explaining how ideas work, which issues we should be thinking about when we embark on the journey in discovering and… Continue reading This is marketing: how to add true value and succeed

Women’s branding: this is how to roar and get results

This week I had the opportunity to attend a Women in Technology event on personal branding and career development for women. Outspoken Women taught us the different aspects of branding, including communication, the role and use of body language, the importance of breathing properly while using your voice, and how to handle “manels”. I was particularly… Continue reading Women’s branding: this is how to roar and get results

How to build identity-based habits

This week I was really struck by James Clear who was on the Coaching for Leaders podcast (episode 376). He has just published the book Atomic Habits where he discusses simple yet effective strategies in how we can change our habits, how to break the bad ones and how to excel in good ones. I… Continue reading How to build identity-based habits

Core guiding principles you cannot afford to miss if your goal is ultimate success

My current book is Great by Choice by Jim Collins and Morten Hansen. I am consistently impressed by their data driven and empirically sound findings on why particular companies succeed, excel and why some simply perish. The book is based on rigorous research of 10X companies and their counterparts. 10X companies are companies that have… Continue reading Core guiding principles you cannot afford to miss if your goal is ultimate success

Building blocks in drafting a winning strategy

 I have been moving to a new house and this process has opened up a Pandora’s box of customer experiences with very different kinds of companies. This has come down to choosing electricity providers, trying to get the roof fixed, internet connected, you name it. The beauty of moving houses is that it really provides… Continue reading Building blocks in drafting a winning strategy