This is marketing: how to add true value and succeed
This week I have been reading Seth Godin’s newest book This is Marketing: You can’t be Seen until You Learn to See. What has been so refreshing about the book is Seth’s way of simply explaining how ideas work, which issues we should be thinking about when we embark on the journey in discovering and […]
Women’s branding: this is how to roar and get results
This week I had the opportunity to attend a Women in Technology event on personal branding and career development for women. Outspoken Women taught us the different aspects of branding, including communication, the role and use of body language, the importance of breathing properly while using your voice, and how to handle manels. I was […]
How to build identity-based habits
This week I was really struck by James Clear who was on the Coaching for Leaders podcast (episode 376). He has just published the book Atomic Habits where he discusses simple yet effective strategies in how we can change our habits, how to break the bad ones and how to excel in good ones. I […]
Core guiding principles you cannot afford to miss if your goal is ultimate success
My current book is Great by Choice by Jim Collins and Morten Hansen. I am consistently impressed by their data driven and empirically sound findings on why particular companies succeed, excel and why some simply perish. The book is based on rigorous research of 10X companies and their counterparts. 10X companies are companies that have […]
Building blocks in drafting a winning strategy
I have been moving to a new house and this process has opened up a Pandora’s box of customer experiences with very different kinds of companies. This has come down to choosing electricity providers, trying to get the roof fixed, internet connected, you name it. The beauty of moving houses is that it really provides […]
How to measure leadership and adaptation in 3 dimensions
This past week I had the chance to spend time with some really amazing women who are the next generation of great minds, critical yet equipped with a good sense of humour. In one of our conversations we spoke about leadership and self-perception, and how when we embark on self-development (or start dating), we need […]
How to maintain and access organisational memory
It struck me the other day when I was speaking with a colleague that institutional knowledge and memory is really retained in people. With institutional knowledge and memory I mean the knowledge about who does what, how things really work, who you need to talk to to get access to particular information. It is the […]
What makes and counts as “impact”?
All of us aspire to make a difference in something, whether it is in our profession, with our family, with friends, or at a broader scale. But how do we know that we are actually getting there, and our work is having an impact and changing the way things are done or the way people […]