How to accelerate social change
Did you know that much of the common wisdom on how to accelerate social change does not actually work? Damon Centola’s book Change: How to Make Big Things Happen unravels many of these false rules of thumb that we hold about how to make big change happen and how social networks accelerate change. To begin […]
How to become a Catalyst for change
Have you ever been in a situation where you have a particular idea but you are failing to get traction? So you go, ok, I’ll just have to explain it better, gather more information on this issue, and talk more about it and present it again and then people will support it. You do that […]
How to influence crowds in a way that matters
This week I attended Griffith University’s Change Conference 2019 that has been organised by our Social Marketing group. I attended this conference last year (see previous blog) and this year I continued to be blown away by the stellar speakers and insights on influencing, marketing and bringing about behavioural and social change. Communication, risk groups, and […]