Normalising ideas
I am still reading Seth Godin’s book ‘This is marketing” how ideas spread and ideas develop, and it still keeps giving me great ideas and inspiration. What Seth really emphasis is the role of narratives and the importance of paying attention to these: You can’t get someone to do something that they don’t want to […]
Bats are boiling and green turtles are turning female: how close are we to adaptation limits?
This week’s Twitter feed has been particularly concerning, some would say crazy, regarding the changes and shifts in weather and climate trends that are occurring worldwide. In Australia, bats are boiling in the sky and the asphalt is literally melting as heatwaves have come through in various parts of the country. In the US, NOAA has […]